Bobalicious Cafe is a newcomer to the hospitality industry.

Project Description

Bobalicious Cafe is a newcomer to the hospitality industry but aims to quickly make its own mark. The cafe blends Vietnamese culture and cuisine with popular staples such as Poke and Boba tea to produce a unique offering all under one roof.

The logo concept comes from the different dishes the cafe offers. The different shapes associated with each component was the natural starting point, and from there it was a shape building game. We arrived at a combination that mirrored the modern, playful mood that was desired. The colors were carefully chosen to create a bold yet complimentary contrast to catch eyes of passersby and generate curiosity.

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